Women in Pharma® Editorial: Adapting Technology & Culture to Emerging Technologies
Innovation is generally associated with driving business outcomes and processes, adapting to technology, and developing creative management approaches. In the pharmaceutical industry, innovation takes on a more extensive and specific meaning. It is acknowledged to be continuous as it involves dynamic thinking on how to integrate technology into drug development, manufacturing processes, and business operations. It is also deemed critical as it must address the emerging needs of patients while maintaining product quality, efficacy, and safety.