ISPE Briefs: Introducing the ISPE Eurasian Economic Union Affiliate

In 2005, representatives of the Russian pharmaceutical engineering industry showed interest in bringing an ISPE Affiliate to the Eurasian region and started working toward this goal. At that time, a group of ISPE members from the pharmaceutical industry met in Moscow and decided to pursue development of an affiliate.

However, it was not until 2017 that these efforts were connected to the increasing number of ISPE active members in the Eurasian Economic Union Affiliate countries, including Russia, Belarus, Armenia, Kazakhstan, and Kyrgyzstan. In 2018, a new team of members started work with ISPE to create a Eurasian Affiliate. This was a logical step because the current intensive technological development of the region’s industry depends on having a single, competent platform for global exchanges about current science and industrial leadership.

The new Affiliate has planned activities to achieve these key goals:

• Creating an influential industry platform in the Eurasian Economic Union for testing and promoting new ideas and implementing innovative ideas in pharmaceutical produc-tion
• Involving a wide range of industry stakeholders, including pharmaceutical production specialists, employees of architectural, engineering, and construc-tion firms, and representatives from government agencies, universities, pharma and medical device manufacturers, and equipment suppliers
• Organizing events to be held in the Eurasian Economic Union and neighboring countries to support the development of the pharmaceutical industry in accordance with global industry trends
• Creating and updating Russian-language resources for technical literature that has practical applications for pharmaceutical production at all stages of the life cycle of a medicinal product

In April 2019, ISPE global leaders approved the strategic plan for the proposed new Affiliate. A roadmap that included legal, marketing, and communica-tion activities with a horizon of two years was used to direct progress toward affiliate status, and a team of volunteer industry professionals and contrac-tors was formed to organize tasks within the Eurasian Economic Union.

The new Affiliate has created a website and a Facebook page, formed a public relations strategy, and interacted with other professional communities to strengthen relationships. The group is also working on developing a Eurasian ISPE conference. The Affiliate is participating in dialogue and partnership with ISPE members worldwide through regular global teleconferences with the leaders of other Affiliates. Finally, the Affiliate has started to develop key initiatives including ISPE Young Professionals, Women in Pharma®, and Pharma 4.0™.

Meet the ISPE Staff

Welcome to a new Pharmaceutical Engineering® feature: Meet the ISPE Staff. In each issue, we introduce a member of the ISPE staff who provide ISPE members with key information and services. In this issue, we introduce Dawn Arbetello, Brand and Creative Services Manager in ISPE’s Marketing Communications group.

Tell us about your role at ISPE: what do you do each day?

I’m a passionate creative professional with nearly 30 years of experience in print and digital design and marketing. As the Creative Services Manager at ISPE, I wear many hats. As a Brand Manager, I make sure that all creative assets, both print and digital, adhere to the overall look and feel of the ISPE brand. In addition, I am part of a team that consults with all ISPE business units about marketing strategy and creative assets in support of our international membership.

As Creative Director, I also oversee the work of my colleague, Jeffrey Link, in the creation of all marketing and conference assets, including direct mail promotions like postcards and brochures, internal and external digital advertising such as web ads and email banners, conference venue branding such as the ISPE booth and signage at the Annual Meeting, and FOYA with the annual Spotlight on Excellence booklet. Jeffrey, a seasoned design and layout professional who has been a contractor with ISPE for nearly a year, is an invaluable part of the MarCom team.

What do you love about your job?

I love working with the small but talented staff who are passionate about making a difference in people’s lives.

What do you like to do when you are not at work?

When I’m not at work, I love traveling with my husband and attending concerts, especially to see my favorite band, the Avett Brothers.