Welcome to a new Pharmaceutical Engineering® feature: Meet the ISPE Staff. In each issue, we introduce a member of the ISPE staff who provide ISPE members with key information and services. In this issue, we introduce Dawn Arbetello, Brand and Creative Services Manager in ISPE’s Marketing Communications group.
Tell us about your role at ISPE: what do you do each day?
I’m a passionate creative professional with nearly 30 years of experience in print and digital design and marketing. As the Creative Services Manager at ISPE, I wear many hats. As a Brand Manager, I make sure that all creative assets, both print and digital, adhere to the overall look and feel of the ISPE brand. In addition, I am part of a team that consults with all ISPE business units about marketing strategy and creative assets in support of our international membership.
As Creative Director, I also oversee the work of my colleague, Jeffrey Link, in the creation of all marketing and conference assets, including direct mail promotions like postcards and brochures, internal and external digital advertising such as web ads and email banners, conference venue branding such as the ISPE booth and signage at the Annual Meeting, and FOYA with the annual Spotlight on Excellence booklet. Jeffrey, a seasoned design and layout professional who has been a contractor with ISPE for nearly a year, is an invaluable part of the MarCom team.
What do you love about your job?
I love working with the small but talented staff who are passionate about making a difference in people’s lives.
What do you like to do when you are not at work?
When I’m not at work, I love traveling with my husband and attending concerts, especially to see my favorite band, the Avett Brothers.