July 2025
In part one of our two-part series on the future of ATMPs, David Phasey, Business Development Director at 3P Innovation, joins the podcast to discuss the drivers of the high cost-of-goods (COGs) for ATMPs and how automation can help reduce these COGs in the future.
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Welcome to the ISPE podcast, Shaping the Future of Pharma,2
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where ISPE supports you on your journey, fueling innovation, sharing insights,3
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thought leadership, and empowering a global community to reimagine what's possible.4
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Hello and welcome to the ISPE podcast, Shaping the Future of Pharma. I'm Bob Chew, your host,5
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and today we have another episode where we'll be sharing the latest insights and thought6
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leadership on manufacturing technology, supply chains, and regulatory trends impacting the7
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pharmaceutical industry. You will hear directly from the innovators, experts, and professionals8
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driving progress and shaping the future. Thank you again for joining us, and now9
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let's dive into this episode. Our topic today is the future of advanced therapeutic medicinal10
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products, or ATMPs. To share more about this topic, I would like to welcome David Phasey,11
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Business Development Director at 3P Innovation, who recently presented at the 2025 ISPE12
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Europe Annual Conference in London. David, welcome to the podcast. We're glad to have you with us.13
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Thank you, Bob. It's great to be here, and hopefully a good topic to discuss.14
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Great, and I recall your presentation was well-received with a lot of good questions15
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from the audience, so we'll follow up with a few additional questions here.16
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So, David, in your opinion, what are the biggest drivers of the high cost of these advanced17
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therapies? Is it low volume? Is it a highly manual process? Is it the discovery costs?18
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Is it the supply chain logistics? Is it the therapeutic value to the patient, or something19
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else? Yeah, this is a really good question in that ATMPs are, of course, a broad range of different20
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therapy types, very different manufacturing chains, and as I've been researching this topic21
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conducting literature reviews and seeing what available information there is,22
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unsurprisingly, there isn't necessarily a completely fixed answer to the question.23
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So, I work, of course, in the automation side of the industry rather than a therapy developer24
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myself, and I'm aware that a number of large pharma companies, BMS, for example, have done25
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value stream mapping themselves to look at the manufacturing costs of their own products,26
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and, of course, they will have a cost model specific to their product. So, the way in which27
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I and the ISP team chose to look at this topic was perhaps rather than necessarily the biggest28
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drivers of cost, some of those reasonably well sort of understood and documented already in terms29
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of the drug discovery and the increase in cost of those. There's other good studies out there30
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on transportation costs, for example. There's a couple of items that you highlighted in your31
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question. So, the way in which we sort of try to rephrase that for ourselves was actually where32
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do we feel that as a community we can add the most value? So, where is actually the greatest33
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opportunity to reduce cost? And it struck us that there's already a reasonable degree of34
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effort being put into understanding transportation costs, and, of course, a lot of that came out of35
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recent events. So, instead, actually, what we focused on and where we saw the greatest36
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opportunity for reducing cost is in and around the manufacturing processes itself. So, you37
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mentioned in there manual processes, and really there is a significant cost associated with the38
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largely manual and semi-automated processes which have historically been laboratory-based,39
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and that transition to GMP does a significant cost with that. And so, that's where we decided40
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really to focus in on and explore because that's what we saw as an engineering community where we41
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felt there was most opportunity to add value and contribute to that reduction in cost.42
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Okay. So, my limited understanding, you've got a highly manual process, so you have43
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training of the people, you have the cost of the manpower, but I'm also aware that there's a pretty44
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significant effort around a myriad number of deviations that typically occur from a manual45
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process. Are there other aspects, and what's the low-hanging fruit here in the manual process46
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to implement automation and have the biggest positive cost reduction impact?47
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Yes. So, the way that we've been looking at that is the answer is perhaps a little different48
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depending on which the scale of manufacturing and the type of the ATMPs, but if we consider49
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probably the most common examples in describing that clean room, that manufacturing suite,50
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as you talked about, they're largely manual processes with individual pieces of automation51
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for individual process steps. Now, in that type of environment, surprisingly, it may actually be52
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that the automation is not the mechanization of process steps, and I think that's where a lot of53
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people would traditionally think of automation is actually the mechanization and that being the54
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opportunity. We see a lot about robotics, and that's very exciting, but when the process is,55
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you actually have a therapy SAT incubating or whatever the process step is within a piece of56
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equipment for a significant period of time, the mechanization doesn't have an immediate57
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transformational impact, and therefore, actually, when we're looking at those lower scales, the58
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opportunities appear to be more around process optimization and increase in quality, and really,59
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I think that comes about through instrumentation and therefore digitization of the processes,60
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and some of the tools to support that, the automation might be as simple as, for example,61
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a barcode scanner, the ability to streamline processes. I've done some work in a completely62
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parallel, but interesting sector of sterile instrument processing, and there are a number of63
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interesting observations in that, in that from the outside, when you first look at it, you would say64
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this can't be automated, it is really difficult, there are lots of unique process steps, it's65
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largely manual, you can't really automate this, you're a bit stuck, and I've seen some really66
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superb examples of lean manufacturing thinking being brought into that sector, and having an67
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extraordinary impact on the output of a facility purely based upon lean manufacturing processes68
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of studying the utilization of people within that room, the utilization of tools,69
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tracking materials through that room, and thereby increasing utilization of the assets that already70
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exist, and having a closer eye on the quality of those processes of which instrumentation and71
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digitization can help. So, a different form of automation, I think, would be, could offer72
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people that ability to make an initial transformation change, and that's where I'd see that73
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that loafing hanging fruit being. So, I recall seeing presentations at conferences, probably in the last74
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year, two different ones, one was this sterile clean room in a box, it sat on a coffee table,75
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almost, it was a Swiss company, and it did some of the rudimentary manipulations76
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around cell and gene therapy, so that was automating the manual process, but the other77
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one that I recall was kind of like a time motion study, almost, it was done by some sort of78
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visual tool with AI, I'm not sure, but it studied the detailed hand motions of the operator,79
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picking up the tools, making the connections, and it allowed to optimize and simplify80
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what the operator was doing. Is that the kind of thing that you're talking about?81
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Absolutely, I mean, that can have an impact in both, from a quality perspective, and certainly82
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those type of tools are well understood, used for improving good aseptic process, and therefore83
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you can end up with a double impact on cost there, in that, yes, you can make an efficiency84
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improvement in the way in which the operators in the clean room are able to produce that product,85
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but probably the biggest gain is in yield, because if they're not making mistakes in the process,86
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and you're able to generate a higher yield with that batch, or not have any failures within the87
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batch of manufacturing, that obviously is far greater, or can be potentially far greater cost88
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saving than efficiency, so you can end up with both, and yes, that's the type I'm referring to.89
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It perhaps doesn't sound quite as glamorous as implementing robotics and things, which you might90
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immediately visualize, but in answering your question around low-hanging fruit, it's those91
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small steps that can actually have maybe even tens of percent improvement in the efficiency92
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of a process, but without actually necessarily spending money in order to achieve it, because93
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that's one of the other factors I've seen frequently come into these arguments, is94
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the instinct is to actually spend money to save money, and you can fall into the trap of actually95
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having dis-economies of scale, where you actually introduce more automation, and the payback96
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doesn't really arrive, depending on the throughput of your manufacturing process.97 <
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Now, I also know about AI being used for vial inspections and that kind of thing.98
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Yes.99
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What about a camera with AI behind it that is watching everything that the operator does,100
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and could it detect and then analyze deviations visually and resolve them101
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almost instantly as either something significant, hey, high probability you just introduced102
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contamination, or yeah, it was a deviation, but it really doesn't matter. Is that an application103
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of technology here?104
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Yeah, and it's interesting you ask that question, because I would have said only a few105
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weeks ago that that was an interesting future technology. What I hadn't realized until I went106
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to another presentation recently is that's now a current technology that exists. It's been tested.107
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I'm sure people can find that company, and I found it really interesting. It was doing exactly108
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as described there, is that by studying many, many sample images, and they were able to use109
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AI to say, well, if action X is acceptable, is good aseptic processing, and action Y is not,110
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and a good number of images of examples, the AI was then able to identify111
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actions which were not considered best practice.112
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Do we think that that technology is more, I'll say, bulletproof than a human113
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analyzing the same information and making determinations?114
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That's a good question. I think where I saw, when I saw this presentation, where I saw115
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immediate value is the fact that you can provide this ongoing monitoring of a process that isn't116
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perhaps practicable to have, in some instances, but in others not, where you have an operator117
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and then another operator watching over their shoulder. Therefore, it probably adds that118
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additional assurance, because a lot of these processes are particularly challenging to119
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perform and remember each step and perform everything.120
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Exactly right. What do you see as the current barriers to adoption of truly impactful,121
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from a cost perspective, automation into ATMP manufacturing?122
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So, in that last question, I was answering, sort of considering where we are today in a more123
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manual cleanroom and describing some of the advantages we can see from relatively small124
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changes. If we think now very much towards the future, and I think that's where you're going125
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with that question, perhaps a little, quite a way into the future, really the fundamental126
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change, as I see it, is actually driven by the consumables.127
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And this was something I was talking about in my presentation. If you look to other sectors,128
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whether in the pharmaceutical or elsewhere, part of the, or a key part of that journey,129
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has been around standardization of componentry. USB, for example, USB-C and the standardization130
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of that connector. Now, that's actually more from the, in that instance, from the consumer benefit131
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perspective. But in this instance, standardization of consumable components, I see as being one of132
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the key milestones in enabling cost reduction. There's reasons for that. Now, it's because,133
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one, you can actually allow a lot of mechanization style automation to be designed134
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around these common sets of components and consumables. That in itself promotes competition135
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within that space. But also, if you have consumables that are themselves designed to136
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be automated in their actuation, which historically they haven't been, they've137
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been designed in classic sterile connectors, are designed for dexterous use of thumbs, etc.,138
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not operated by a robot. So, I suspect we should hopefully see a transformational139
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change in consumables and that's unlocking mechanization style automation. And along140
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with that, as we get more standardization in consumables, and whether that be bioreactors141
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themselves, tubing sets, sterile connectors, filtration sets, etc., that should also enable142
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larger volumes of componentries and more assurance in supply chains that allows the cost of those143
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components to come down. So, you can end up with a snowboard effect as we start to coalesce144
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around more standardized componentry. At the moment, I see it that we're in a diversification145
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phase as everyone's exploring different technologies. And again, you see these146
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parallels happen in other industries. And there is good pattern of this in the industrialization147
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of other sectors. You go through this growth phase of diversification as people try and explore148
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what's the best way of solving this problem, what are all these best technologies.149
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But after a number of years, history shows us we always end up coalescing around a number of150
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key solutions which the industries unify around, coalesce around, and that then unlocks the next151
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phase. So, that's where I see it really. It's probably the consumable as the core.152
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Okay. In your talk regarding economies of scale, you mentioned autologous versus allergenic153
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therapies. And you also mentioned small versus large patient populations. Now, to a large degree,154
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aren't these factors beyond the control of the manufacturer and instead driven by the specific155
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disease indication and patient population and genetic profile in terms of batch size156
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and patient populations? Yes, absolutely right. And so, the reason for highlighting that was157
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really twofold. Firstly, it's my aim in the content I'm sort of producing here is I'm158
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wanting to share information with the community and seek additional input from the community.159
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Seek additional input from the community. And in this instance, I think there is a…160
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If I make the assertion that we are going to see a reduction in the cost of goods,161
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the natural question that comes immediately back is, well, to what extent? Where are we going to162
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see it? By how much? That's, of course, a very, very difficult question. So, there was a particular163
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table that I put up in the presentation where I'm trying to add a degree of clarity into what164
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does cost of goods actually mean? What are all of the drivers? And where does the manufacturer165
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of ATMPs compare and contrast with other sectors, but also other pharmaceutical products? And166
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the patient population is obviously a key component in that. And awareness of it is necessary in order167
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to understand what the limitations are. So, that's one aspect is really helping try and as we try and168
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pick apart some clarity. The other component is actually when I was talking about standardisation,169
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we're in this diversification stage. We're obviously diversification in terms of170
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number of therapy types, the manufacturing process associated with them, and the technologies171
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associated with it. So, there's diversification in many, many different areas. That means that172
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it is quite hard to standardise. So, by reflecting back this diversification, my aim is then to try173
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and help the community identify where we can start seeing these pockets of similarity. Because174
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the sooner we start identifying where similarities exist, in therapy types A, B, and C,175
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whilst they are wildly different, actually, there's commonalities in these areas. If we can unify176
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manufacturing processes in there, then we can then effectively increase the size of the patient177
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population. Not by changing the therapy itself, which of course, as manufacturers, we can't do,178
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but by creating commonality within pockets of the manufacturing process. I realise that's a little179
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abstract in my description, but hopefully that makes sense.180
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So, what about distributed manufacturing, or basically the idea of a clean room trailer181
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in the hospital parking lot that has the ability to produce any number of these182
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ATMPs on demand? Is that feasible in the future, do you think?183
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Yes, feasible, of course, opens up a number of different ways of looking at that from a184
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technological perspective. I don't see any technological reason why that is not possible.185
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We've already seen some examples of people doing that kind of approach.186
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The challenges probably come more, actually, when considering costs187
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about utilisation. It's something we haven't discussed in this podcast yet, but it is actually188
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one of the surprises to me, but probably not surprises to an accountant, as it were,189
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when looking at the costs of goods and where these costs come from. Utilisation is probably190
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one of the biggest cost drivers, in that if you have purchased all of this capital equipment in191
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the form of the trailer and the equipment that goes in it, the cost of the goods relies probably192
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on a high degree of utilisation of that equipment. Now, in conventional manufacturing,193
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if you're doing, say, a vial filling line, it's relatively easy to plan for the utilisation of194
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that. You can reasonably forecast how many batches you're going to produce a year, and therefore,195
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you can work out on a unit manufacturing basis what the cost of producing that individual vial is.196
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When we're talking about ATMPs, that becomes a considerably more difficult question,197
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and from some of the studies, as I've seen, that becomes one of the challenges, is that198
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you invest in this infrastructure, but you have far less control over the patient population demand199
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upon that service. And if you end up with a relatively low utilisation, you end up,200
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unfortunately, with a relatively high cost. And I think that's one of the areas201
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where I suspect, I very much hope, I'm sure we all hope, that the change in the style of the ATMPs,202
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the efficacy of them, actually means that we will end up moving more towards first-line treatments,203
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larger populations, and making these types of systems affordable in that you can achieve a204
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high utilisation from them because they become more norm. I suspect what we're going to see205
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in the industry is this snowballing type effect where one impacts the other.206
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Well, this has been a very interesting discussion. To recap, we talked about various ways that207
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automation could be introduced or expanded within the manufacture of ATMPs, not just robots,208
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which a lot of people think about, but how to supplement the human, make the human more209
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efficient, make the process more efficient, and all the quality system elements that go with it.210
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So, there's no single silver bullet, it seems. Would you agree with that?211
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I'm afraid so, yes. It is particularly complicated, but good opportunities at the same time.212
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Well, great. That brings us to the end of another episode of the ISPE podcast,213
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Shaping the Future of Pharma. A big thank you to our guest, David Fazey, for sharing his findings214
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on what the development of products in other sectors can tell us about how the potential215
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>reduction of cost of goods can be achieved in the future with respect to the manufacture of ATMPs.216
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Be sure to subscribe so you don't miss future conversations with the innovators,217
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experts, and changemakers driving our industry forward. On behalf of all of us at ISPE,218
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thank you for listening, and we'll see you next time as we continue to explore the ideas,219
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trends, and people shaping the future of pharma.